BBA (Bachelor of Business Administration) in Digital Marketing
BBA (Bachelor of Business Administration) in Digital Marketing is an advanced 3 years (6 semesters) bachelor programme. Now a days, all organizations are giving lot of importance to online platform. Digital Marketing is on high demand. Through BBA in Digital Marketing, students acquire skill, concepts of sales conversions and analyzing marketing strategy. This program best suits to those who have critical thinking skills, good communication skills, creative and innovative thinking. The students are properly groomed with group discussions, PDP trainers. Social marketing, youtube marketing, Google Ad words are added in curriculum of BBA in digital marketing.
Program Educational Objectives / Core Modules:
- Produce Industry Ready Graduates having competence in various key components of Digital Marketing
- Arm students with the knowledge and skills of all core management areas to be able to understand, operate, manage and control any business organization
- Develop Leadership and Entrepreneurial skills
- Promote a Global Outlook to promote creative solutions and innovation
- Inculcate Professional and Human Values for long term sustainable growth
The scope of Employment:
After completing this course, a wide range of career options are available. After completing BBA in Digital Marketing, students have lot of opportunities in almost all kind of organizations as digital marketing has become imperative for all the companies. Students can get employment in public sectors companies as well as in private sector such as finance sector, different private and nationalized banks, retail store, startups, social media marketing agencies, digital marketing agencies.
Laboratories / Industrial Training / Projects:
- Computers Applications in Management
- Marketing Research Methodology
- Internet and Web Fundamentals
- English MIL Communication
- Search Engine Marketing & Optimization
- Basics of Google AdWords and AdSense
- Design Thinking
- Advanced Google AdWords and Online Display Advertising
- Relational Database Management Systems
- Social Media Optimization
- Data Analysis & Visualization
- MIS & E-Business
- Digital Marketing Project 1
- Digital Marketing Project 2
- Presentation Skills
- Group Discussion
- Leadership & Team Building Skills
- Industrial Training I
- Industrial Training II
- Comprehensive Viva-voce
Eligibility Criteria:
1st Preference:
Admission to the BBA programme shall be open to the candidates who have passed the Senior Secondary examination on the pattern of 10+2 with 45% marks in aggregate from a recognized Board of Education or an equivalent examination recognized by J.C.BOSE YMCA, Faridabad.
2nd Preference:
A three-year diploma course after the 10th class from State Board of Technical Education or any other Board recognized by any state Government or Union Territory.
Documents Required:
- Minimum 08 Photographs (Only Color)
- Character Certificate
- 10th Passing Certificate and Mark sheet
- 12th Passing Certificate and Mark sheet
- Migration Certificate
- Reserved Category Certificate
- Proof of Residence in case of reserved category (SC, BC, ESM, GEN, etc.)
- Students who belong to minority community must mention their category (Muslim, Sikh, Jain, Persian, Christian, Buddhist, etc.)
