Rural market in India – An Emerging Scope
Rural market in India
In India, rural market has been mounting progressively over the past few years. Rural market in India has become a mantra of most businesses. Even MNCs are eyeing rural markets to capture the huge Indian market because 70 percent of India’s population still survives in the rural community so it has large customer base, the large purchasing capacity, and huge labor market. Indian rural market has become an attraction for MNCs. In current times, large numbers of projects/activities have been started by various corporate in Indian villages. Rural marketing is a process of developing, pricing, promoting, & distributing rural specific goods & services leading to desired exchange with rural customers to satisfy their needs and wants, & also to achieve organizational objectives.
Scope of rural market in India
-The various infrastructural and technological developments in rural areas have augmented the span and opportunity in these marketplaces.
-The inflow and outflow of products/services have amplified up to an immense level in rural market for manufacturing and utilization.
-The outcome is seen in the form of increasing standard of living, employment opportunities and demand pattern of the inhabitants in villages. In the upcoming years, more and more IT companies are going to make the Indian rural markets more accessible and open for wider business opportunities.
Concluding
So, there is enormous development potential and a lot of money in rural India but the vital thing is to overshadow the obstructions cautiously. By designing and adopting effectual plans and appropriate utilization of resources, marketers can conquer these blockades and discover the opportunities which are still untapped.
Ms. Neha Arya
HOD, Management Department
Advanced Educational Institutions